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Boilerplate

One line.

15 words

iFancy is a free wishlist app for families and friends that keeps gifts a surprise.

Short.

43 words

iFancy is a free gift wishlist app for families and friends. Create a list, share it with a link, and keep the surprise — purchases stay hidden from the list owner until the buyer’s reveal date, or for good if they don’t set one.

Longer.

94 words

iFancy lets you build wishlists for any occasion and share them with anyone, even people without an account. Pasting a product link auto-fills its image, title, and price. Granular privacy controls let you make lists public, friends-only, or private, limit individual items to the friends you pick, and keep your profile out of friend search. Public lists stay out of Google unless you switch that on. Unlike a traditional registry, iFancy deliberately hides purchases from the list owner so gifts stay a surprise. It is available on the web and the iOS App Store.

Founder bio.

45 words

Tyler Holden is the founder of iFancy. He built the first version, WishRoll, in 2020 so his own family could stop guessing at gifts, brought it to the iPhone in 2021, and rebuilt it from scratch as iFancy in 2024. iFancy is independent and self-funded.

Writing the name: iFancy, with a lowercase i and a capital F, even at the start of a sentence. It’s a wishlist app, not a store. It was called WishRoll until 2024.

Facts

Free to use, no ads
Available on the web and iOS
Funded through affiliate links, not subscriptions
iFancy does not sell products or process payments

Fact sheet

iFancy fact sheet
Name	iFancy (formerly WishRoll)
Founder	Tyler Holden
First released	July 2020, as WishRoll
iPhone app	2021
Rebuilt and renamed	2024
Platforms	Web and iPhone (iOS App Store)
Price	Free, with no ads
Funding	Independent and self-funded; affiliate commissions from some stores
Items added to wishlists	20,000+
Gifts kept hidden from the person getting them	2,400+
Updates since launch	50+, all in the public changelog
Website	ifancy.app

Key features

One-paste addingPaste a product link and the image, title and price fill themselves in.
Hidden purchasesGift-givers mark items bought. The owner doesn’t see what or who until the giver’s reveal date, and never if they don’t set one.
Privacy per list and per itemPublic, friends-only or private lists, and items shown only to the friends you pick.
No app needed to viewAnyone can open a shared public list in a browser, unless the owner’s profile is private.
Friends and shared listsFollow friends, suggest items, and build a list together.