About iFancy
Started for one family. Built for yours.
iFancy is a free wishlist app for families and friends, on the web and iPhone. It began in 2020 as a way for one family to stop guessing at gifts, and it has been helping families get them right ever since.
How iFancy started
Before iFancy, my family planned gifts with note files and text threads passed back and forth. Guessing kept getting harder. Some of us needed things for college, and with others we weren’t sure what they were into these days or what they already had.
I tried the wishlist apps that were out there, and most of them ruined the surprise. So I built my own.
One rule from that first version is still the heart of iFancy: the people buying for you should know exactly what to get, and you shouldn’t find out what they bought until the day.
It launched in July 2020 under the name WishRoll. My family used it, then their friends, then people we’d never met. It came to the iPhone in 2021, and in 2024 it was rebuilt from scratch and renamed iFancy.
Tyler Holden, founder
iFancy at a glance
2020
First released, as WishRoll
20,000+
Items added to wishlists
2,400+
Gifts marked as bought, kept hidden from the person getting them
50+
Updates since launch, all in the public changelog
Adding an item takes one paste.
Paste a product link and the image, title and price fill themselves in.
The surprise is sacred.
You don’t see what was bought, or who bought it, until the date the buyer picks, or ever if they don’t pick one.
Your list, your rules.
Lists can be public, friends-only or private, and you can show an item to only the friends you pick.
Nobody needs the app to use your list.
Anyone can open a shared list in a browser, grandparents included.
How iFancy pays for itself
iFancy is free, has no ads, and is independent and self-funded. When you buy something from a list at certain stores, we may earn a small commission, at no extra cost to you. We don’t sell or share your personal information with data brokers or ad networks.
What iFancy isn’t
Not a store. iFancy never sells anything or takes payment. You always buy from the retailer’s own site.
Not a deal tracker. Price is there to help you choose, not something we monitor.
Not a calendar. It’s for what you want, not when you want it.
Talk to us
Every message is read by Tyler, who builds iFancy. Most get a reply within two days.